What FAST COMPANY Needs to Learn About Marketing to Women

Aug28
This post is in response to an article on how to market to women, published by Fast Company Magazine. The article was excellent (Thank you Rachel Gillett!) but the accompanying image was anything but! Tell me it isn't so! Tell me that you didn't intentionally diminish the value of this timely and relevant article by EXCLUDING women of color from the image you selected to accompany it? Okay... so there is one woman of color represented. (We ca...
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Are You Competent OR Are You Liked?

Jun05
Yes, you read that correctly. In 2003 Harvard Business School conducted what is commonly known as the Heidi/ Howard Study on gender differences. Subsequently there has been significant research supporting the study’s conclusion, which is that women are perceived as either being competent OR likable, but rarely both. This double bind for women in large part stems from 'role congruity'—our expectations of how women and men are 'supposed' to b...
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Welcome to the World of Permission 2.0

Mar20
Prefer to listen? An MP3 download and Transcription are available at the end of this post. When I first coined the term Permission 2.0 in 2004, I was looked at rather oddly, and I was frequently asked to repeat myself (neither of which is actually rare). Reminiscent of the 1950’s, the notion of permission still carried with it the stigma of political incorrectness. I found that people either denied its role in their succe...
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We Are Just One Circumstance Away From Doing Anything

Feb28
Prefer to listen? An MP3 download and Transcription are available at the end of this post. We are all just one circumstance away from doing anything. Every time I say that a few people vigorously shake their heads in a horizontal dance; “Not me!” they say. I would never steal a car. I would never jeopardize my family. I would never become addicted to drugs. I would never gamble away my life savings. But ...
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Are You Choosing or Deciding? It’s Your Choice.

Jan22
Prefer to listen? An MP3 download and Transcription are available at the end of this post. Someone recently asked me why I spend so much time talking about choice. Why it’s such a big deal to me. My answer? There’s no bigger deal than having the privilege of choosing the direction of one’s own life. Just ask anyone in our country or abroad, who doesn’t have the luxury of choosing his or her own existence becaus...
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You Don’t Fit In! (and that’s the good news)

Jan17
Prefer to listen? An MP3 download and Transcription are available at the end of this post. Raise your hand if you’ve ever been told you were “too” anything. Now put a check mark next to the feedback you’ve received from others. Too tall Too shy Too smart Too loud Too big Too afraid Too bold Too intense Too short Too sure of yourself ...
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SHRINK TO FIT: Playing Small Isn’t Playing at All

Dec13
Here comes some tough love: You are never, ever, ever, going to fit in! And that is “a cause for celebration, not an apology”. You will never make anyone completely happy: that is not your job, it is theirs. Therefore, the only person who can absolutely, positively, be happy with who you are, with what you do, with every itty-bitty delicious detail about you, will be YOU!! You might as well start now. Think, for a moment, about fitting...
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Pink Is The New ….. You!

Nov29
I double dare you to watch this video without moving your hiney..... See, I told you you couldn't do it. Now pass it on and make somebody's day!...
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In Praise of Older Women– With Thanks to Andy Rooney

Oct30
Ladies- For those of you who are not yet 50, you now have something glorious to look forward to! (Psst... make sure you see my message at the end of this post.) This, from Andy Rooney who is a very, very astute (and much appreciated) man: As I grow in age, I value women who are over 50 most of all. Here are just a few reasons why: A woman over 50 will not lay next to you in bed and ask, "What are you thinking?" She doesn't care w...
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