YOUR BRAND: When What They See is What They Get

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An MP3 download and Transcription are available at the end of this post.

This, in yesterday’s Huffington Post, regarding Steve Jobs CEO of Apple

“The King of telling purposeful stories has temporarily left his throne without telling a story about the new leadership that gives confidence to the legions who have invested in his kingdom. As a result, many are abdicating his stock. Long before the news broke that Steve Jobs is taking two years off, his gaunt frame told a story that was not congruent with his words. When there is a lack of authenticity or congruence with who you are, what people see, and the story you tell or don’t tell, your brand, product, service or offering is bound to suffer.

Five years ago this would have been front-page news; not the part about Steve Jobs, but the part about being authentic and congruent with whom you are.

Not that long ago, there was an unspoken rule about how to get that new job: Find out exactly what the hiring company wants and become that person. It might involve exaggerating your skill set, creatively embellishing your industry connections, inflating your roles and responsibilities, or exaggerating your salary history.

That usually worked for exactly 30 days (or less) in which time the honeymoon wore off, your true self emerged and your manager became annoyed that you weren’t the person the company had hired.

Repeat after me: Disengaged

(I recently had lunch with eight CEO’s and Presidents of banks at a Women in Banking Conference. The executive unanimously agreed that alignment occurs only 50% of the time. Which means, of course, that 50% of the time there was an ill-fitting match between the individual’s brand and the bank’s brand.)

The economic downturn of the past few years has polarized the work force. On one end you’ll see people who are willing to do any job at all, just to be working. I commend their determination, fortitude, and adaptability.

On the other end of the spectrum, gaining bandwidth daily, are those who are using this time to stop and evaluate:
• who they (authentically) are
• why they do what they do
• what they want to do next

This group is genuinely invested in identifying what work they’ll be the most passionate about while earning the most they possibly can, and making a difference in world. These people take the appropriate steps to discover their Money Purpose, and systematically create their ideal job, business or career by solidly, establishing their brand and seeking work that is congruent with it. These people don’t even consider compromising their authenticity in exchange for a buck. As a result, there is little, if any, space between who they are and how they present themselves. As a result, what you see is what you get. What a relief!

Repeat after me: Engaged

What does this mean for you?

Well, it’s an invitation to “get more of what you want, by being more of who you are”™. That’s right. If you want to earn a promotion, bring all of yourself to work. If you want to start a 6 figure business, integrate all of yourself into the business plan- that would include everything about you that is physical, mental, emotional AND spiritual. If you want to change careers, you’re going to have to discover who you are, in your bones, and use that as the most significant compass to develop your course. For an in-depth read on  authenticity, engagement and life success, take a look at Chapter 34 in my book, Impact! What Every Woman Needs to Know to Go From Invisible to Invincible.

What’s your Money Purpose? What’s the job you were born to do? The job that will be most fun for you, the career that will inspire you the most, create the most passion in you, and pay you more than any other job or role? When you know that, you’ll know everything you need to know to achieve the success that, up until now, has just been a fantasy, a hope, or a wish.

What’s YOUR story? How did you discover your purpose? How did you convert it into work that you’re screaming happy about? I’d love to hear from you. Write to me at

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One thought on “YOUR BRAND: When What They See is What They Get

  1. I love this article – especially the :who, why and what questions to ourselves. This is where passion and purpose come in. I’m taking this on vacation to read again!

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